In the online world, the main aim of having a website is to market product and make the site popular. There are several ways of doing this. The best method of making the site popular and help increase traffic flow is through the use of links. Just as the name suggests, website linking is the process of marketing your site by creating a connection with a different site. Most search engines tend to use these links as routes when ranking results. It is essential to take a learn some of the main effects of links to the site.
Types of links
It is advantageous to take a look at some of the different links available before getting to learn some of the advantages and disadvantages of links to a website. There are mainly three types of links available. These include;
- Internal links- internal links are the most important and beneficial types of links available. These are basically links that are within the same web space that create a connection between pages. This is what the search engines use to determine the right page to list for the user. It is at times beneficial to have several links within the webpage in order to create higher chances of a better ranking. At times internal links are usually called editorial links since they are based on the site itself.
- Outreach links- they are at times referred to as external or outgoing links. As opposed to the internal links that point to pages within the website, outreach links tend to create a connection to some other websites. It is essential to make sure that the site linked to are of similar content. The reason behind this is that it tends to be beneficial to both parties in terms of ranking. External links are highly beneficial when it comes to marketing the site. This however only applies in the case that there are reciprocal links. The main trick in this type of linking is in choosing the type of site to create a link to. Choosing irrelevant sites will negatively affect the flow of traffic to the site.
- Incoming links- this mainly refers to links found on other websites that point to one specific website. Just like in the outgoing link, incoming links are highly beneficial when it comes to search engine rankings. The more incoming links a site has the higher ranking it receives from the search engines.
These are the main types of website links that one can be able to use.
Pros and cons of using links
Advantages of building links
Some of the major benefits of using links on a website include;
- Popularity- as mentioned above the main aim of having a website is to increase popularity so as to increase profits. Linking is the best and simplest way of ensuring that the site gains popularity. This however mainly depends on the sites that one opts to link with. This is why this is such an important factor to consider when creating links.
- Search engine rankings- all the above mentioned types of links have one major thing in common which is increase search engine ranking. Website traffic is directly related to the sites ranking on the search engine. A higher ranking leads to increased traffic and vice versa.
- Search engine friendly- most people tend to use search engines to find specific sites on the web. This means that once the site is search engine friendly, it increases the odds of having a better traffic flow to the site. Links tend to make a site search engine friendly. As mentioned above, most search engines tend to use the links in order to provide results. This means that without links the site will not be easy to find using the search engines.
- Incoming links- sites that tend to link outside to other sites will always have incoming links. As mentioned above incoming links are highly beneficial to the site. All the linked sites tend to benefit from links and this creates growth depending on the content.
- Affordable- the first rule of business is to minimize input and maximize output. Using links helps one achieve that when it comes to marketing product. Using of links is cost effective and highly beneficial and effective way of marketing the site. Linking always leads to increased sales.
Disadvantages of building links
Since there are always two sides to a coin, some of the disadvantages of linking are as follows;
- Takes time– though it may be cost effective it tends to consume a lot of time mainly due to the process of waiting and searching for inbound links. Incoming links are what mainly rapidly increase the ranking. This usually takes a lot of time at times it may take years before a high number of inbound links are achieved.
- May lead to loss of customers– this may be caused by reciprocal links. As mentioned above, linking becomes beneficial if the sites have related content. This means that once the site is linked, the consumer gets access or is able to visit other competitive companies or organizations. This in turn may lead to reduced clients or sales. This is why it is always important to make sure that the site is always updated and has quality content.
- Monitoring– link monitoring is highly important and at times hectic. It helps the owner to know the number of both outreach and internal links on the site or on a specific page within the web space. It is important to take note that there is no way that one can be able to know the number of incoming links to the site or page.
Search engines approach to link building
These are some of the important points to note about links. One of the greatest myths associated with links is that it instantly leads to increased traffic. This is not the case. As mentioned above it takes time before the right numbers of links are achieved. The simple and basically only way to increase traffic to a site is to always ensure that quality content or products are available and practice patience as the links slowly grow.