- On-page Factors
Website optimization describes the practice of improving the discover-ability of a website for search engines, with the ultimate goal of improving search result rankings for key search terms. Website optimization is the process, which focuses on how individual web pages will be found through search engines and how the web pages will adhere to current technologies and algorithms.
Website optimization service is also connected to improving the speed and reliability of a website’s performance. This is implicitly relevant to the goal of website optimization as the completion of a desired action on a website. Poor website performance, such as latency or errors, can prohibit visitors from taking action due to an inability to navigate the website.
We can make your website as fully perfect, functional, or effective as possible.
Working on a website optimization we focus on the following factors
- robots meta tags
- HTTP Status Codes errors (4xx and 5xx HTTP status codes, 404 errors)
- XML sitemap
- site architecture
- site performance
- Index Sanity Checks
- Page Searches
- Brand Searches
- Search Engine Penalties
On-Page Ranking Factors
Is the URL short and user-friendly?
Does the URL include relevant keywords?
Is the URL using subfolders instead of subdomains?
Does the URL avoid using excessive parameters?
Is the URL using hyphens to separate words?
- URL-based Duplicate Content
Does the page contain substantive content?
Is the content valuable to its audience?
Does the content contain targeted keywords?
Is the content spammy (e.g., keyword stuffing)?
Does the content minimize spelling and grammatical errors?
Is the content easily readable?
Are search engines able to process the content?
- Information Architecture
- Keyword Cannibalism
- Duplicate Content
- HTML Markup
- Meta Descriptions
- Other <head> Tags
- Other <body> Tags
GOALS OF WEBSITE OPTIMIZATION
Benefits of website optimization
Website optimization offers many measurable business benefits. First, the process of website optimization determines the best version of web page elements that help visitors to accomplish a certain goal. Optimization improves the efficiency of the website at converting visitor traffic into email subscribers, readers, or paying customers. In turn, improved efficiency leads to greater ROI on customer acquisition and traffic-generating campaigns such as web searches, social media, and email marketing.
The goals of a website will vary depending upon the type of business, the business’ target customers, and the desired action of that audience: a purchase, filling out a form, or reading an article. The desired action of a website visitor can also be conversions, or the number of audience members who complete a certain action.
More reasons to optimize a website
- An online publication practices website optimization with the conversion goal of increasing the number of articles visitors read.
- An online store optimizes its website to encourage completion of checkouts and repeat purchases.
- An online software company optimizes its website to improve the rate at which visitors sign up for (or convert to) a free trial of the product.
- An insurance company optimizes its website to capture more potential leads for insurance coverage sales.
- A fundraising campaign optimizes their donation form to encourage more donations.